Bohemian Spirit Meets the Alps
The first boho hotel in the Alps
Calm, earthy colors, natural materials, and carefully selected boho-style elements define our style and, alongside our existing alpine "Original" rooms and suites, form the cornerstones of our new concept.
To us, "Bohemian Spirit" means freedom, lightness, and an open-minded attitude toward the world. These are values we strive to live and work by as a family.
We are convinced that it is precisely these values that define the fantastic place where we live. And we firmly believe that a hotel should reflect the beauty of its surroundings. Right outside our door, magnificent views and precious tranquility await, along with a sense of freedom and connection to the earth. And that is exactly what we want guests to experience and feel here, in the true spirit of "Bohemian Spirit."
✘ Stefanie Rohrmoser
✘ Bernhard Rohrmoser
✘ Benjamin Rohrmoser
✘ Kimberly Rohrmoser
✘ 1936 - Jufenalm first came into family ownership
✘ 1994 - Steffi & Bernhard meet
✘ 1997/2000 - Birth of the current Jufenalm generation
✘ 2013 - First major renovation (18 rooms)
✘ 2021 - The Jufenalm, the first boho hotel in the Alps
The facts
The family
Our Philosophy
Bohemian spirit in the Alps
Bohemian Spirit in the Alps
- The Rohrmoser Family Rohrmoser
Creative visions and a passion for creation drive Bernhard’s thoughts and actions. It’s a good thing he has the necessary craftsmanship right at his fingertips. From management to the kitchen to maintenance, he’s on hand in every area to pitch in and turn ideas into reality—whether it’s a major renovation or spontaneous tasks in day-to-day operations.
With his motivating and inspiring manner, he wins over employees and guests alike and makes nothing seem impossible. Without him, the Jufenalm certainly wouldn’t have become the place it is today.
Benjamin is responsible for the hotel’s marketing and ensures a clear vision for the future. With his creative and eloquent nature, he succeeds in showcasing the beauty of the Jufenalm to the outside world and always brings out the best in people and opportunities.
His openness and curiosity constantly inspire him with new ideas about where the Jufenalm might go in the future. He knows exactly how to convince others of his ideas, stands firmly by his convictions, and is certain that time-honored structures sometimes need to be broken down to make room for new paths and extraordinary achievements. Find more information in our QR code under “Waldrutschenpark.”
Kimberly is the creative soul of the family. She impresses with her impeccable taste and brings a keen eye for detail and a sure sense of style to the design of the hotel and restaurant. She ensures a cohesive aesthetic in all things beautiful, drives innovative ideas forward with ambition, and often applies this clarity to organizational matters as well.
The boho lifestyle reflects her own personality—in the new concept, she can express herself creatively and bring a breath of fresh air to the Jufenalm, winning everyone over with her structure and foresight for both the small details and the big picture.
Findus isn’t just any old cat—he’s the unofficial leader of the Jufenalm. Sometimes he strides proudly through the hallways, other times he dozes contentedly in the sun; day in and day out, he does his own thing. Guests are happy when he’s around, whether to pet him or simply watch him observe the world. Findus is part of the family—with a mind of his own, great charm, and a special ability: he always knows where it’s coziest. Scan our QR code under “Rafting.”
Stefanie is the heart and soul of the Jufenalm. She has known every corner of the place since she was a child and has been an integral part of the business, working with dedication and warmth in both the kitchen and front-of-house. Today, as the manager, her primary focus is on the well-being of both staff and guests. She lives and breathes the Jufenalm, keeping everything running smoothly behind the scenes and ensuring seamless operations in both the back office and day-to-day business.
She brings calm and balance to the often hectic daily life of the hotel and family, always has the perfect solution ready for every challenge, big or small, and is always on hand to help wherever needed. After all, everyone should feel good at the Jufenalm—and when the family and guests are doing well, she’s doing well too!
As a family, we’re breaking new ground together. Each of us contributes our own ideas and personality to make the Jufenalm a truly special place.
GUARDIAN & HOST
The Visionary & Doer
COMMUNICATIONS EXPERT & INNOVATOR
ARTISTIC and ORGANIZATION
Findus
the seniors
The Juniors
Benjamin
KIMBERLY
Bernhard
Stefanie
The faces
behind the
Places and people shape who we are. They give us a sense of who we are, who we can become, and what is possible in life. The story of our family and the Jufenalm began in 1936, when our great-grandfather purchased the land along with the alpine pasture. What started out very small has, over the years and across generations, gradually become what it is today. Stefanie was born up here at the Jufen before growing up at her father’s Brimbach Hof in Maria Alm. Nevertheless, from childhood onward, she spent every vacation at the Jufenalm, balancing restaurant work and country life with Uncle Louis and Godmother Rosa, today’s senior managers.
By the age of 14, she had already decided to stay up here permanently. Because dedication brings people together, and she managed to complete her high school diploma while juggling the daily demands of the restaurant. Stefanie recognized the potential of the place even back then, and although innovations always take time to catch on, she was often able to assert her vision and blaze innovative trails on a small scale. It was clear to her early on that she would carry on the family business, for she has always known every aspect of the operation and lives for the Jufenalm. In Bernhard, she found a husband who committed himself fully to the business. Together, they decided to take advantage of the opportunities offered by the Jufenalm’s secluded location at 1,150 meters and to once again create a place that inspires as a home and, above all, as a hotel and restaurant—a place that gives strength and to which people are always happy to return! Meanwhile, Benjamin and Kimberly are also fully involved in the business and are ensuring a clear direction for the future.
